The market environment for homes these days is not unlike the market for food or clothes. It’s the extreme of the market that does best….like Costco versus Tiffany. Both do well....for different reasons.
A home will sale these days because it either appeals either to the “value” shopper…. or is so special, that it fulfills the dreams of the buyer.
The value shopper is hunting for the bank-owned property or the short sale. The “home –of-your-dreams” shopper is looking for the lifestyle that they have always wanted.
But having a home fulfill the dreams of the buyer is a very high threshold to meet.
Unless a home has been recently built using current design fashion, it’s very difficult to have a home fit into this “home-of-your-dreams” segment.
Many of our sellers have been able to move their home to the “dream” side of the equation by using stagers. Stagers are professional designers that make suggestions to sellers to make their home more design “current” and thus more appealing.
If you’re thinking about putting your home on the market, be sure to think about positioning your home to maximize its value in the market. In this market, it can make a very significant difference to your bottom line.
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